Facebook Ads
Stop the scrolling. Ad copy that sparks curiosity and guides your customer to your landing page.
Facebook Ad for an entrepreneur launching his newest e-course.
Facebook Ad Copy: Long form.
An ad written for a solopreneur to launch her mini course. It begins with provoking and interesting questions that empathize with the reader, followed by short snappy sentences to draw the reader into the body of the ad. Various emojis were used to break up the text while keeping the message amusing. The copy outlined (i. HOW the mini course will transform the reader’s life, and (ii. WHAT the course entailed. The copy ended with a strong call to action.
Facebook Ad Copy: Short.
A short form for the mini course that used a curious picture and a funny question to immediately capture the reader’s attention, while empathizing with the reader with their common struggles with virtual schooling. Ends with a strong call to action.
Facebook Ad: Medium length, serious tone.
Medium length copy that opens with the main pain point: virtual school meltdowns. It elaborates on those pinpoints, then ends with a call-to-action bundled with highlighting how the course can transform the reader’s experience.
Facebook Ad: Long form: serious, provoking.
A long form ad that has a more serious tone, that opens with a provoking statement. The copy highlights and explains the problem/pain point, then goes on to explain how the mini course offers solutions to those pinpoints.